We are Tarya, the home of a smart financial future.
Tarya established in 2014, with the objective of introducing a model that differed from the traditional banking system and contributing to competition between the various savings and investment products. To do this, we developed an advanced and innovative platform for investments and loans based on social values that is very user friendly.
So how did it all begin?
In the summer of 2010, during a visit Eyal Elhayany, founder of Tarya, made to his hometown of Arad. While there, he met Iris, a single mother with three children, who worked hard to provide a good living for her family. That year, one of her children became ill, and she was forced to take loans to pay for his treatment. Those loans became a heavy financial burden, and Iris went from being a strong and independent woman to a woman who was spiraling downward to below the poverty line.
Eyal realized that Iris was not alone and that there were many other similar stories.
That was how Tarya’s vision emerged.
Our vision
Our vision at Tarya is based on making investment solutions accessible and encouraging the general public to save. We have already recognized that financial independence and freedom are the products of prudent financial behavior and safe investments, with no surprises, and freedom from the tethers of the traditional financial institutions. Our clients are partners in the introduction of technology-based, fully transparent financial products that are tailored to their needs and speak their language.
Tarya's Management
Every venture with an inspired vision is bolstered by the right people. That’s exactly what happened with Tarya.
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Eyal ElhayanyFounder, Chairman of the Board
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Shahaf ErlichCEO Tarya Israel
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Rama PhilipsChief People Officer
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Liav DavidHead of Business Development
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Oded MeronCFO
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Lilach KovosVP General Counsel
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Yair Ben DavidHead of Investors Unit
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Ifat CohenInvestors Agencies Supervisor
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Iris YogevBack Office Rep
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Maya ArieliProduct Manager
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Asaf TsiklagProgram Manager
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Efrat BiberCustomer Service Rep
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Helena HananAML Rep
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Natali HazizaBack Office Rep
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Ifat Vardi OrenIsrael Marketing Manager
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Ruth RolnickCustomer Service Rep
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Nitzan ZeevCustomer Service Rep
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Nir HararyCustomer Service Rep - Agents
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Sima Toltzis MoradDigital Marketing Manager
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Ofir FouksHead of Borrowers Credit UnitManager
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Eliad ZefaniaReal Estate Credit Manager
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Nati KamchaziCar and POS Credit Manager
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Liran Ram ArvivLawyer
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Eran YogevRisk Manager
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Hen ZehaviBorrowers Organizations Manager
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Avner ErezProduct Manager
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Itay RamLawyer
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Elyah SalomonRisk Management
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Esti BarkishUnderwriter
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Daniel Mor BenishoReal Estate Advisors Manager
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Mor SwisaBack Office Rep
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Noam Rubin- LeviUnderwriter
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Nofar MichaeliBack Office Rep
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Sapir AvrahamCollection Rep
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Shay ButbulLawyer
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Shlomi FrenkelCPA, Risk Management
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Sharon KrausBack Office Rep
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Avi Musaev KazazCustomer Experience Manager
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Yahav ShahaffUnderwriter
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Talya SharamyInsurance and Collaterl Rep
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Tal KurianskiCustomer Service Rep - Borrowers
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Ditza Cohen TeneBack Office Rep
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Sivan EntelisProduct Manager
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Gadi SadeTier 4 Tech Support
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Israel KielEngineering Group Manager
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Odelia GoldzweigLawyer
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Imri CohenUnderwriter
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Gil GeffenUnderwriter
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Oded MeronCFO
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Alice LachnishPayroll Specialist & Bookkeeper
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Hila ManorTrust Account Rep
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Nitza KaminskiBookkeeper
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Keren KatzTrust Account Rep
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Dana NofTrust Account Rep
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Amichai PerlTrust Account Rep
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Nina MargolinBookkeeper
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Idan RozilyoTrust Account Rep
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Arik RosenbergProduct Manager
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Avi GoldinController
Want to more about us?
In the press
The new financial world we are proud to be part of is gaining speed. Here are some examples of what has been written about us. >>
Consumer and corporate responsibility are the key factors for taking loans with “Shahaf Erlich, CEO of Tatya, in a special column on responsible credit >>
Have you also recently received offers for loans by SMS? Shahaf Erlich, CEO of Tarya Israel, explains the addiction to loans and the danger of taking a loan from unknows organizations >>
Regulation in Israel as a key to solving most of the problems in the credit market – Shahaf Erlich, CEO of Tarya Israel, explains why doing fintech in Israel is Zionism. >>
The banks’ cooperation with Israeli fintech companies can have long-term positive effects on all parties. If so, why is this not happening yet?
Technological solutions can help reduce the gaps created by the Corona period - among other things by opening a "savings for every child" program to the competition >>
More partners to our journey
Legal guidance
Seal of Reliability
Information Security Management certification
Oversight by the Capital Market Authority
CPA supervision